Speaking & Training

Unique Keynotes and Business Workshops

I'm an author and expert in ethical profitability, and an accomplished keynote speaker and workshop leader. During my 20-year career as a business executive and entrepreneur I've developed and led teams of successful, motivated individuals. My book on ethical business practices is read worldwide in several languages. I'm a writer and columnist for The Los Angeles Times and The Long Beach Business Journal. I've also produced and hosted an award-winning television program (Good Business) on which I interview America's most effective CEOs and business leaders.    

Four of My Most Popular Presentation Topics:

 1) Increase Your Ethical Awareness

Failures in ethical business conduct can be disastrous for a company. Consumer, investor and stakeholder attention is now focused not only on a company's profits, but also on that company’s ethical standards, conduct and enforcement. Ethical awareness starts with management setting the example. Although most employees practice personal ethics, workplace ethical behavior sometimes requires guidance, especially when dealing with customer service and short-term revenue issues. This presentation explains how to increase trust and reduce conflicts of interest. I teach how to evaluate personal actions and speech, and how to translate ethical awareness into improved creativity, productivity and revenue.

 2) Boost Your Customer Satisfaction Levels

Customer attrition can destroy your company's profit margin. A mere 5% reduction in customer attrition can result in a 55% increase in profitability. Even satisfied customers sometimes defect to the competition. This presentation explains why. I teach how companies often make assumptions about their customer's priorities, biases and organizational chart. You'll learn how to boost repeat and referral business by demonstrating high levels of trust, credibility and value...while simultaneously insulating your company from competitive pricing pressures.

3) Lead Your Sales Teams to Optimal Productivity

Sales teams often suffer from problems such as inadequate prospect qualifying, low prospect conversion ratio, mediocre sales presentations, excessive customer attrition, lack of referral business, and ineffective team selling. This presentation explains how to solve these problems. I teach how to capitalize on your unique management skills. You'll learn how to communicate briefly and clearly, locate and hire the best people, mentor and empower, manage by example, teach time management, conduct effective sales meetings, and analyze and correct problematic behavior.

4) Manage Your Time and Accomplish More

Poor time management skills translate into lost productivity, revenue and profits. Time management is essentially self management. Starting with the big picture and then examining the details, this presentation explains how to better manage meetings, interruptions, paperwork, email, the telephone, calendaring and projects. I teach the right way to use to-do lists, how to build and utilize high-trust teams, and how to deal with ‘time vampires.’ You’ll learn how to handle procrastination and how to design your workspace to minimize stress and maximize organization and creativity.

Comments from Senior Executives

• Lee, I want to thank you, again, for coming to speak to my Renaissance Key Executive Management Program group. The members of the Forum group found your presentation to be educational and extremely useful. As a direct result of your speaking to the group, they are much more aware of how they can be more productive at work and in life. You were certainly among the highest ranked speakers I have had so far in the program.
  --- Kenneth W. Keller, President, Renaissance Executive Forums

• “Thank you, Lee, for delivering an excellent keynote speech to the attendees of our Long Beach Chamber of Commerce’s Better Business seminar. In addition to your keynote address, your later comments as an expert panelist were also quite valuable. The time seemed to fly as our attendees furiously jotted down notes, and your insight into improving customer service and profitability was right on target. I hope we can again secure your speaking services for a Better Business event in the future.

  --- Michael Johnson, Vice President, Long Beach Area Chamber of Commerce

• “Lee Godden’s presentation to the members of Tech Point was dynamic and useful. We particularly enjoyed his refreshingly unique style which can best be described as humorous yet powerful. His message was received loud and clear and we hope to have Lee speak to Tech Point again next year.

  --- Alan Armijo, President, Tech Point

• I highly recommend Lee Godden as a qualified, informative and engaging professional speaker. We have asked Lee to consider speaking at upcoming trade conferences and events that we manage.

  --- Denise Miller, Vice President of Marketing and Conferences, The Golden Group

   

• Lee, your keynote speech at our annual franchisee meeting was a complete success! The attendees all learned several valuable lessons from your presentation. We have already seen improvements in profitability by implementing your suggestions in areas such as pre-prospecting research and post-sale follow-ups. I’d recommend you as a keynote speaker to any organization looking to sharpen their skills.
  --- Becky Webber, Vice President, WDC

   

• This is timely and timeless wisdom for sales professionals. Lee Godden clearly explains how high integrity creates excellent customer relationships. Godden’s insight shows selling as it is, and how it can be. This is information that a salesperson could proudly share with their customers and say, "This is the way I do business."

  --- Harry Silverglide, Vice President of Worldwide Sales, Extreme Networks, Inc. (NASDAQ: EXTR)

• Lee Godden takes relationship sales to a whole new level. His unique approach is clear and compelling. Salespeople will learn to enjoy their jobs again, and customers will benefit from the commitment to building trusted partnerships.  

  --- Leslie Des Georges, Director of Strategic Sales, EMC Corporation (NYSE: EMC)

• Lee, thank you for your presentation today to our Los Angeles branch. Your fresh approach was welcomed by our sales staff. The "ABC's" are always important but having our staff focus on personal integrity and ethics is something we truly believe in. Long term customer relationships are based on trust, and we can not advance our growth without this. You left us with plenty to think about...i.e. new ways to build those relationships, how to convey our selling message, as well as dealing with the daily stresses. I’d recommend your training to any team in need of a fresh perspective.  

  --- Bob Rickard, Vice President & Branch Manager, Panalpina (world's largest logistics company)

• A well-rounded presentation of sound, principled selling techniques, Lee provides a new perspective to help drive sales success. 

  --- David Ahee, Senior Vice President of Worldwide Sales, ThinkEngine

Meeting Planners: Call (562) 986-5163 or email for more information.

Comments from Attendees

• “Very informative and valuable! I’m going to use this at our next staff meeting.”
  -- E. Gomez, Brand X Networks

• “Excellent.”
  -- B. Fernandez

• “Lee was engaging and thoughtful. Chock full of insight.”
  -- R. Hashima, Veloce Inc.

• “Valuable, with lots of energy and commitment. Strong and thought provoking.”
  -- H. Tekk, Crosswave Communications

• “Very good. Inspirational.”
  -- M. Madins, Media Capital

• “Excellent”
  -- M. Bhat, US Interactive

• “Valuable and insightful.”
  -- S. Amos, Cossette Communication Group Inc.

• “Very good. Makes you take a look at yourself.”
  -- N. Thompson

• “Excellent.”
  -- E. Bowman, Bison Systems Corp.

• “One of the best presentations in the entire conference. Excellent.”
  -- J. Prather

• “Enjoyable and interesting. Fun!”
  -- K. Mattingly, Brandenburg Telephone Company

My sales training class (Tips for Sales Professionals: course FS959)

is certified/approved for all State Farm Insurance and

Financial Services agents and sales professionals.

tel. (562) 986-5163   Lee@LeeGodden.com